Decision Fatigue

August 22, 2011 at 5:01 PM | Posted in Sales | 6 Comments
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I was desperate for new shirts and decided to try a new shirt maker. My old one was in Brazil and I don’t go there anymore (unfortunately). I knew there would be questions: fabrics, type of cuffs, pocket or no but this shirt maker was thorough and by the end I answered every question with “do what you think best.”

I had “decision fatigue.” Here is a brief excerpt from an exceptional article from this past Sunday’s NY Times Magazine by John Tierney, To Choose is to Lose:

“Decision fatigue helps explain why ordinarily sensible people get angry  at colleagues and families, splurge on clothes, buy junk food at the supermarket and can’t resist the dealer’s offer to rustproof their brand new car. No matter how rational and high-minded you try to be, you can’t make decision after decision without paying a biological price.”

The article gets into a very interesting idea called “ego depletion” and its effects on willpower. This is one thought-provoking article! It is both useful to us personally but is as significant in our jobs, particularly if we are interacting and seeking to help people make good decisions.

The shirts? Well, I’m not in love with the collars and that was a decision I left up to ….

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