Tags: Adam Bryant, NY Times, Paul Venables
I have often highlighted the Corner Office, an ongoing series in the Sunday NY Times by Adam Bryant, and this week I was particularly struck by the interview with Paul Venables, founder and Creative Director of Venables Bell & Partners, a San Francisco advertising agency.
Here is Venables on motivation:
A big part of the job is motivating creative people with varied backgrounds and interests. What generally doesn’t work, or only works for a short time, is the fear-based motivation, the overt competition. Competition is healthy at some level, but when it’s presented as “Two parties are going to the dance and we are going to pick who wins,” I believe creativity is suffocated. You may get results once or twice because you lit a fire and people performed. But as an ongoing way to cultivate creativity, I think you have to make people feel as if you believe in them. It’s as simple as that.
Yes, it is.
Tags: Adam Bryant, Corner Office, Kevin Durant, Leo Burnett, NY Times, Susan Credle, Vanessa Mackey
As a Strokesaver, I sent my team this Corner Office interview by Adam Bryant for two reasons:
- I really like what Ms. Credle, chief creative officer for advertising agency Leo Burnett, has to say about idea sharing and making sure the crazies are heard.
- My daughter just spent several days with her in Oklahoma City, filming a commercial with Kevin Durant, the NBA star, for Sprint. I wanted to know from Vanessa what the creative honcho was like? Was the interview true or just nice words for publicity purposes?
According to Vanessa it was true and that while she is certainly demanding, she helps young people and she lights up the room. Check her out.