Strokesaver: From the Corner Office
February 27, 2012 at 7:42 PM | Posted in Annals of Management | 2 CommentsTags: Adam Bryant, Corner Office, Kevin Durant, Leo Burnett, NY Times, Susan Credle, Vanessa Mackey
As a Strokesaver, I sent my team this Corner Office interview by Adam Bryant for two reasons:
- I really like what Ms. Credle, chief creative officer for advertising agency Leo Burnett, has to say about idea sharing and making sure the crazies are heard.
- My daughter just spent several days with her in Oklahoma City, filming a commercial with Kevin Durant, the NBA star, for Sprint. I wanted to know from Vanessa what the creative honcho was like? Was the interview true or just nice words for publicity purposes?
According to Vanessa it was true and that while she is certainly demanding, she helps young people and she lights up the room. Check her out.
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